NikeCourt Celebrates Serena Williams’ Triumphs with New Sneaker Collection

NikeCourt’s latest offerings have arrived as a joint project between Serena Williams and Nike CEO Mark Parker. Currently ranked No. 1 in women’s single’s tennis, Williams has forged strong ties with Nike over the years; giving the Swoosh design team considerable pretext to create a range of items that aptly capture the athlete.

Dubbed “The Greatness Collection”, the drop includes the NikeCourt Flare, NikeCourt Air Max 1 Ultra and NikeCourt Roshe LD-1000, each featuring a blend of Nike Safari and marble prints, symbolizing Williams’s animalistic strength on the court (according to the press release). Each pair of kicks arrives with two sets of laces, aglets and custom lace jewels. The release is completed by a modern take on the classic bomber silhouette, imagined in simple black and white.

Watch for “The Greatness Collection” to drop August 27 at select NikeLab stores and on Nike.com/nikelab.

Check out our coverage of Nike’s Street Tennis event in New York featuring Serena Williams, Roger Federer, Maria Sharapova, Rafael Nadal, Pete Sampras and Andre Agassi.

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9 Things You Probably Didn’t Know About ‘Back to the Future’

While Back to the Future has been dissected on numerous levels, a new video has emerged that promises several new easter eggs and trivia tidbits that would surprise even those that consider themselves to be experts when it comes to the film.

From Michael J. Fox’s arduous work schedule which allowed virtually no sleep, to the film’s intended title, Spaceman From Pluto, the 9 facts discussed promise a whole new level of observation when Back to the Future appears on your TV screen.

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PUMA Highlights the Trinomic R698 in New Influencer Campaign

For fall/winter 2015 German sportswear imprint PUMA celebrates the Trinomic R698, giving carte blanche to photographers and creators behind the new digital sneaker culture, having them showcase the sneaker in their own way. The silhouette debuted in 1991, and since then has gained significant traction as a go-to style for contemporary sneakerheads. This season’s range features everything from neoprene and technical fabrics to prints, arriving in a vast range of colourways. Check out the image set above and enjoy a short behind-the-scenes flick below.

For more of the latest sneaker news, check out this recently spotted all-white version of the adidas Originals Yeezy 350 Boost.

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