Last night we presented the crazy new music video by South African hip-hop band Die Antwoord for their song ‘I Fink U Freeky’ and today Alexander Wang unveiled his new T by Alexander Wang campaign featuring the band.
Not only were they included into the print campaign, but they also play a major role in the video that was released along with the campaign.
“His T by Alexander Wang campaign was shot by Dan Jackson, and ubercool South African hip-hop band Die Antwoord was flown in to appear in the images and two videos; a behind-the-scenes clip and the official campaign with â€œFatty Boom Boomâ€ from Die Antwoordâ€™s new album â€œTen$ ionâ€ playing. Later this month, MTV will put both videos in rotation on â€œ120 Minutes.â€ â€œI am part of a generation that grew up with MTV, and obviously with music, and having it all work together made it a really fun project,â€ Wang said.” (Via WWD)
Watch the video featuring Die Antwoord here below.
Â© 2012 Highsnobiety for Titel Media. Author: David Fischer |
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Post tags: alexander wang, die antwoord, Fashion, Music, t by alexander wang, videos