Nike Basketball introduces their latest sneaker, the Lebron 11. Featuring a protective suit inspired by James’ unique playing style, the sneaker captures the duality of powerful precision. Weighing in at 14.5 ounces, the Lebron 11 is James’ lightest signature shoe to-date and offers the protective feel, responsiveness and containment required by his dynamic maneuvering.
The upper consists of Nike’s Hyperposite and Flywire technology for the most natural movement possible while cushioning is provided via the full-length Lunarlon and Zoom unit. Designed in two colorways, King’s Pride and Terracotta Warrior, the former releases on October 12 globally while the latter will be available on October 1 in Greater China, and on November 27 in North America and the rest of the world.
French luxury brand Hermès celebrates the re-opening of its newly renovated Beverly Hills boutique in Los Angeles with the release of a basketball. It would not be Hermès if the materials used, the quality and of course the matching price tag were not a little bit different than your usual basketball. Priced at just under $ 13’000 USD, you can be pretty sure that this basketball will not be spending a lot of time on the court.
Launched during the basketball draft on June 28, Nike Basketball‘s “Summer is Serious” campaign features Oklahoma City superstar Kevin Durant and showcases the fierce competition of summer basketball. In the initial spot, filmed in his childhood rec center – the Seat Pleasant Activity Center – Durant is chosen over local rival Anton Barrels for the “Shirts” team. Each day starting the week of July 9, Nike Basketball will roll out a series of “Summer is Serious” videos showcasing the many personalities that make up summer basketball; asking players to tweet @nikebasketball with #SUMMERISSERIOUS to win a chance to be drafted by Durant or James Harden.
The two teams, selected by Durant and Harden, will square off in the ultimate pick-up game of the summer at the Tournament of Champions in New York City on August 16.
Nike launches a new campaign to honor LeBron James’s second straight championship. After winning last night’s Game 7, James helped lead Miami to become only the fourth team in the League to win back-to-back titles.
The new Nike Basketball campaign “Leave a Message” debuted immediately following Miami’s victory. It acknowledges James’s quest for greatness, told via voice messages from basketball luminaries and influential figures for James, including, Spike Lee, Warren Buffet, Dr. Dre, Coach K, Phil Knight, Drake, Bill Russell and kids from The LeBron James Family Foundation. Fans can call the phone number at the end of the spot to leave a personal message for James.
“LeBron won back-to-back. Wait for the beep. Leave your message. (305) 767-2226.”
The Nike Air Revolution is a shoe that lived up to the bombastic pre-blog hype of being the first ever basketball shoe with visible air. Back in 1988, this shoe arrived to mess with the minds of the people (it’s odd that they never got a good preview in the 1987 TV campaign that used the Beatles song of the same name) and it’s a great example of gimmickry gone right and the best shock-absorbing shock to the system since the AF1 appeared over half a decade prior. In a lot of ways, the Revolution’s ankle strap …
It’s an oil spill but it ain’t BP-steez bad, it’s B Ball steez awesome. Rumoured to be a companion pack for a D Rose 3.5 we saw a sample of a little while back, this ‘Oil Spill’ pack takes the chunky Crazy 8, Top Ten 2000 and Real Deal silhouettes and slathers them in slick black, pink streakage. You can mop up the spillage right now at Concepts.
Theadidas Pro Conference Hi is the true spirit of 1988 in a shoe. Forget the premium, oft lusted after shoes of the era — this was a mid-priced drop that brought adidas D.N.A. to a consumer that didn’t necessarily have the loot to ball-out with a pair of Metro Attitude. With ridges on the heel like the Ewing-endorsed drops of the time but a slimmer, less tech appearance (in fact, the Pro Conference Hi feels more like a Decade from earlier that decade in terms of the shape and tooling), nobody necessarily lost their mind over these …
Back in 2001, the name “Lenny Cooke” was as recognizable in the high-profile world of prep basketball as his peers LeBron James, Carmelo Anthony and Amar’e Stoudemire. After a sordid career that saw him average 30 points and 15 rebounds at a variety of different institutions, Cooke inevitably passed up offers from North Carolina, Seton Hall, St. John’s, Miami and Ohio State in favor of the NBA draft. After being passed over, Cooke’s name became more synonymous with the likes of Arthur Agee and William Gates – as made famous by the film Hoop Dreams – then with pros like Kobe Bryant and Allen Iverson. While it was mere hours ago where we were showing you the highlight tape for 14-year-old phenom Seventh Woods, the trailer for the recently premiered Tribeca Film Lenny Cooke is a reminder that for every “can’t miss” prediction, the NBA is often a destination that many won’t ever reach.
With the NBA playoffs just around the corner, Nike marks the beginning of the road to victory with the Elite Series 2.0+. The series features black and white variations of the Lebron X PS Elite+, Kobe 8 System Elite+ and the KD V Elite+, all which come jam packed full of Nike’s most up to date tech systems yet. Featuring gold swoosh accenting, golden personal athlete logos, gold-flecked Kevlar aramid laces and gold-threaded Flywire, each model will come Nike+ Basketball enabled for the most comprehensive competitive edge. The worldwide release for the Lebron and KD Elite 2.0+ models is set for April 20, but heads will have to wait till June 1 for the Kobe 8 Elite+. Pics via Nike, INC.