Tag Archives: BASKETBALL

Nike Basketball Debuts “Count on Kobe” Campaign

Nike Basketball Debuts Count on Kobe Campaign

Nike Basketball’s new film debuting this month, Count on Kobe, features visually arresting images juxtaposed with footage of Kobe Bryant to demonstrate the unparalleled drive, skill and commitment of one of the hardest-working and most-dedicated players of all time.

The underlying message is this: “After 17 years in the league, Bryant’s drive to dominate and constantly improve his game is part of the world’s natural order. This is the way it was. This is the way it is. This is the way it will be. Count on Kobe.”

Nike Basketball partnered with Wieden + Kennedy of Portland, Oregon, to create the film. Award-winning film editor Angus Wall directed and edited the film; he also edited previous Nike Basketball spots Celebration and Black Mamba in collaboration with Bryant.

The film will air live today during the Los Angeles-Miami game, one of the most anticipated matchups of the season.

Nike Basketball Debuts “Count on Kobe” Campaign is a post by Brian Farmer on Highsnobiety.


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[NEW RELEASE] NIKE BASKETBALL BLACK HISTORY MONTH PACK

With Black History Month only a couple of weeks away, Nike unveil their BHM collection. Alongside the Nike Sportswear pack comes this tight Basketball collection featuring three of Nike’s most celebrated signature models. The Kobe 8 System, KD V and LeBron X all shine in the commemorative colourway and come adorned with BHM logos and uniquely created branding for the 2013 range. All three silhouettes will debut on court during pro basketball’s Martin Luther King Jr. tribute day on Monday, January 21 and will become available from January 26th with a percentage of the profits going to Big Brothers Big Sisters of America.

 

Sneaker Freaker

[NEWSFLASH] PUMA BASKETBALL MUSEUM RECAP

Puma really held their own when it came to high top heaviness back in the late 80s/90s. Not one to shy away from bold colourways, skyscraper silhouettes and ridiculously cool names (check out the Awesomes, the Stalker and Invader!), Puma were definitely not faking the funk! Check out more at our incredible Sneaker Freaker Museum.

 

Sneaker Freaker

[NEWSFLASH] ADIDAS VINTAGE BASKETBALL – MUSEUM RECAP

We rewind the clock and remember the Three Stripe kings that were ruling courts back in the day. From to 90s and Dikembe Mutombo’s Afro high tops to the Trophy, an adi-color look alike from the 70s, the Sneaker Freaker Museum has adi basketball covered. While most were jumping bridges to cop some air, adidas still had the skills to pay the bills. Check out more adi heat at the Sneaker Freaker Museum.

 

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[NEWSFLASH] REEBOK BASKETBALL – MUSEUM RECAP

Reebok ruled the streets with Shaq Attack, but don’t be fooled, ‘Bok brought the badness to basketball with a host of other styles. While it was the Pump that really brought the money bags to Reebok, other silhouettes such as the ERS, Kamikaze and Blacktop really made their mark on courts during the NBA’s 90s heyday. Check out our Sneaker Freaker Museum for more.

 

Sneaker Freaker

Nike Basketball ‘Christmas’ Pack

Nike Basketball Christmas Pack

Santa Claus is making a special delivery to basketball fans worldwide with these special colorways debuting in stores on December 26th. This Christmas pack from Nike Basketball features new colorways of the Kobe 8 System, Lebron X and KD V. Scroll through the gallery above for a closer look at the sneakers and hit the jump for details on each of the releases.

These three new colorful Christmas shoes will be available in limited quantities at select retail stores and Nike.com on December 26th, 2012.

KOBE 8 SYSTEM

In keeping with the snake-inspired design of Kobe Bryant’s latest signature shoe, the KOBE 8 SYSTEM draws inspiration from the rhinoceros viper. The perfect snake skin for a holiday colorway, its bright red and yellow scales mimic a Christmas tree garland – but don’t get too close.

Built for Bryant’s speed and precision, the KOBE 8 SYSTEM features a Nike Engineered Mesh upper, Lunarlon midsole and tactile traction.

LEBRON X

Furthering the diamond inspiration of the LEBRON X, the design team unearths the rarest of diamond colors, red, to serve as the creative muse for this colorway. Highlighted by a sun-washed green, the shoe also features a metallic-like reflection on the vibrant red upper.

Technical benefits of the LEBRON X include full-length visible Nike Zoom cushioning, dynamic Flywire technology and Hyperfuse construction.

KD V

As a kid, Kevin Durant recalls getting a video game system one Christmas. Inspired by video game graphics, Nike designers created the upper design, sockliner graphic and tongue tab logo for Durant’s special Christmas Day shoe.

The KD V, Durant’s most technically advanced shoe to date, features the combination of Nike Zoom (forefoot) and Nike Air (heel) cushioning along with Hyperfuse upper and dynamic heel support.

Nike Basketball ‘Christmas’ Pack is a post by Brian Farmer on Highsnobiety.


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Video: Rik Cordero x Spike Lee – The World is Watching Basketball Documentary (Ep. 1)

Here is part 1 of a 6 part documentary series on street basketball in New York City directed by Rik Cordero with narration by Spike Lee. The piece follows a group of young ballers from across the city as they prepare for the 2010 Battle of the Boroughs.

Previously: Spike Lee’s BAD25 Documentary

Nah Right

[NEWSFLASH] CATAPULT – THE ULTIMATE BASKETBALL TRACKING SYSTEM

Basketball is a sport where you just can’t hide. When the heat goes on you need every advantage to give you the winning edge. If you want to take your hoops game to the next level hook your singlet up with the new range of GPS devices from Catapult Sports. The world leaders in wearable athlete tracking, the Catapult system is used by elite English Premier League, rugby union, AFL and NRL teams. Bypassing satellites Catapult provides indoor athletes with precision data on their speed, intensity and response times. Look out for more NBA athletes to be wearing the distinctive Catapult orange undergarment under their adidas uniforms this season.Six NBA teams are already signed up… why not join them? See how Catapult can elevate your game at the Catapult Sports website. 

 

Sneaker Freaker

adidas Basketball: The Return of D Rose Commercial

The world stopped when Derrick Rose hit the floor. Not only for Bulls fans, but for everyone who’s a fan of basketball. Join The Return as we see that every step D Rose takes towards recovery isn’t just bringing him back, it’s bringing us all back.

Check out the new adidas D Rose 3 and join The Return here.

adidas Basketball: The Return of D Rose Commercial is a post by Brian Farmer on Highsnobiety.




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